Job Description
Position Overview: The Sales Operations Manager is responsible for overseeing the company’s lead generation and sales support functions. This role manages a team of sales support reps. responsible for identifying and qualifying leads, maintaining CRM and pipeline integrity, coordinating follow-up activities with the sales team, and launching proactive sales campaigns.
This is a hands-on role combining team leadership, operational management, sales process coordination, and business development support. The ideal candidate is highly organized, data-driven, proactive, and capable of building scalable processes in a fast-paced entrepreneurial environment.
Key Responsibilities
Team Leadership & Oversight - Manage and mentor a team of lead generation and sales support representatives.
- Establish daily and weekly performance metrics for lead sourcing, qualification, follow-up, and pipeline activity.
- Foster a culture of accountability, responsiveness, and continuous improvement.
- Proficiently mastering our product line, CRM, and internal systems, enabling effective training and knowledge transfer.
Lead Generation & Pipeline Management - Oversee lead research activities across multiple platforms and databases.
- Ensure consistent flow of qualified leads to the sales organization.
- Maintain CRM accuracy and ensure proper tracking of all leads, opportunities, and customer interactions.
- Monitor lead conversion rates and pipeline progression.
Sales Coordination & Follow-Up - Coordinate closely with the sales team to ensure timely outreach and follow-up on incoming and outbound leads.
- Track sales activity and ensuring opportunities are progressing through the pipeline.
- Help identify stalled opportunities and recommend re-engagement strategies.
Sales Campaign Execution - Direct research and lead generation efforts using platforms like Construct Connect, Dodge, and ZoomInfo.
- Develop and launch outbound sales campaigns targeting key industries, customer segments, and strategic opportunities.
- Coordinate email outreach, prospecting initiatives, and lead nurturing campaigns.
- Analyze campaign performance and optimize messaging, targeting, and conversion rates.
Reporting & Analytics - Produce regular reports on lead generation performance, pipeline health, campaign effectiveness, and sales activity.
- Provide actionable insights to leadership regarding trends, opportunities, and operational improvements.
- Monitor KPIs including lead volume, response time, conversion rates, and sales pipeline metrics.
Process Improvement - Build and improve scalable lead management and sales support processes.
- Implement best practices for CRM usage, reporting, and sales workflow management.
- Identify automation opportunities to improve efficiency and visibility.
Qualifications
- 4+ years of progressive experience in sales operations, sales support, lead generation, business development, or inside sales management, preferably within the building materials sector.
- Deep expertise in sales process management and data analytics.
- Exceptional communication, leadership, and management skills change.
- Strong MS Applications and CRM experience (Salesforce, HubSpot, Zoho, or similar).
- Strong analytical and problem-solving abilities.
- Comfortable operating in a fast-moving company environment.
Preferred Experience - Experience with outbound sales campaigns and prospecting tools.
- Familiarity with platforms such as ZoomInfo, LinkedIn Sales Navigator, Apollo, or similar tools.
- Experience building reporting dashboards and sales tracking systems.
Compensation:
Job Tags
Full time